Spongebob Animated Style guide
For SpongeBob’s 25th anniversary, Paramount’s Global Creative Group developed a new style guide with eight chapters to showcase the property’s creative range and adaptability for consumer products.
| Motion Design
| Motion Design
TASK
My role was to bring this style guide to life in a way that would energize partners, demonstrate the brand’s flexibility, and support the sales team in driving licensing and product opportunities.
ACTION
Using the style guide as a foundation, I pulled key visuals to story board and brought them to life through animation. Each chapter was designed to work on its own as a short loop, or flow together with others for a bigger, more cinematic presentation. I made sure the pieces were flexible, so the team could use them in different sales settings and placements — always keeping the energy high and the impact memorable.
Story Board
result
The animated style guide quickly became a go-to sales tool — sparking partner excitement, driving engagement, and helping generate millions in consumer product partnerships.